Cat Fresh Mart CRM.
Costing engine, rate card margins, customer heat segmentation and purchasing heatmaps: a complete commercial brain for a fresh goods retailer.
A fresh goods retailer lives and dies on margin. Costs move daily, customers drift away quietly, and the numbers that matter sat scattered across spreadsheets that answered nothing in time. Cat Fresh Mart needed one commercial brain: what every item really costs, what every customer is really worth, and when buying actually happens.
Costing engine, rate card margins, customer heat segmentation and purchasing heatmaps: a complete commercial brain for a fresh goods retailer. UNIVA built the CRM from zero and runs it as one platform: rate cards price every item against live costs, heat segmentation ranks customers by recency, and heatmaps map purchasing by day and hour.
The platform is live and verified the way production software should be: 66 automated checks run green, headless, on every release, so a costing change can ship on a Tuesday without breaking Friday's margins. UNIVA owns the IP, operates the system and keeps shipping while the retailer focuses on fresh goods, not software.
